When things opened up here in Melbourne one of the first things I did was went and got my nails done.
BIG MISTAKE.
For the last week, I couldn’t do up my zips, shoe laces or even type and it was grinding on my soul.
So today I went and stuck my fingers in acetone and got rid of the damn things.
Because quite frankly, I needed to write this email and I could not wait any longer.
Business is a funny thing.
You always have people telling you what you should be doing and quite frankly I have spent at least the last year pissing a lot of people off by just doing “the crazy” that comes through me.
So The Black Door.
This has been tapping on my soul for close to a year now.
And I couldn’t ignore it any longer.
And I am sure you know that we don’t do so many things in life because we listen to others but really, because they scare the effing shizz out of us, right?
But The Black Door – it never scared me.
It excited the EFF out of me.
I was just being inundated with the voices around me saying – DON’T DO IT.
Well – in true House Of Vimm Style – I SAY EFF THAT – IT IS HERE AND IT IS HAPPENING!!!
And – well, it feels so true, so right and I am dang excited to bring it to life.
FINALLY
This is the new way that the crazy will up level to extra crazy here at the House.
And it means that the old way – the way we are current doing bizz will soon be a distant memory…
A good one – because it all led to this.
Why?
Because the way things are operating now feels hard.
We are constantly running out of products.
It feels like we are disappointing you.
Not giving you the level of service we want too.
And bringing more and more new customers into our house means that, well, we keep disappointing YOU.
And I simply cannot live that way anymore.
I choose to say no to that from now on.
Imagine this….
A special place with a red carpet – just for you.
And we are rolling it out.
There is a line a mile long and everybody wants to get in.
But our membership is limited to 2000 women only.
The waiting list consists of thousands of women who have heard of The Black Door through word of mouth or have simply missed out this time around….
But what goes on in the black door stays in the black door.
Because, well, what is inside is BEYOND.
It WILL blow your effing socks off.
What does this mean?
Picture this…
Never having to worry about a pre-order, or ordering again, really.
New products that are better than the next.
Products that YOU want.
At THE LOWEST cost you have ever seen!
This is the effortless new way we will be supplying your skincare.
Because we are sick of you missing out.
We are sick of you worrying that you will run out.
Add to this ….
THE GOLDEN TICKET +
Monthly gifts and giveaways that include trips to Europe, Villas In Thailand, A Yacht around the Whitsundays with your own private chef.
And this is your chance to secure your membership.
TODAY.
Because we cannot hold in the pure excitement to release this – The Black Door Red Carpet to you.
Your key to the black door is here.
WE ARE SAYING GOODBYE TO THE OLD WAY.
And The Black Door will be open.
Our first box – has EVERYTHING IN IT and is NEXT LEVEL CRAZY.
Come with us on the journey.
I am asking you to TRUST ME ON THIS ONE.
This is unlike anything you will ever experience….
So....
FIRSTLY.
Let me just confirm.
THIS IS NOT A SUBSCRIPTION.
We hate subscriptions too!!!
Instead - you will receive a link to view what’s inside and purchase your box every second month. Our first box will be shipped out on 15 January - not long now!
Our usual online store will still be open.
BUT ...
We will no longer we offering tequila driven discounts on a daily basis.
In fact, to stay alive and open and providing amazing products, we actually need to increase our prices.
Which we will be doing as of midnight tonight.
As a sneak peak …
We will be releasing our new look 24 Superskin Duo in aluminium tubes in the new year.
These will be available online and in stores – YES – we are heading INTO STORES.
And we listen – our Gel will increase to a 100ml tube. SUPER YAY!
The only store discount we will be offering is to our Black Door Members and that is a standard 25% OFF storewide.
Basically Black Friday through The Black Door Every Day Of The Year.
Inside the door, you will be astounded at what we are offering.
EXCLUSIVELY.
However the reality is that we cannot offer the epic offers that we do in there without you guys signing up.
And signing up you have been!
Because you know you WILL NOT be disappointed.
And membership numbers are limited so we can keep bringing you the red carpet service that we want to deliver around here.
So if you havn’t signed up – do it today and if you didn’t already know - your sign up fee will be taken off the FIRST LUXURY BOX that will only be on offer inside.
We will be opening it up VERY SOON.
MAYBE TODAY….
Only members will find out….
So welcome to our black Friday.
EVERY DAY.
We will be shutting off sign ups to get in for our first epic box shortly.
Cannot wait to see you in there…
Did you miss the memo of the sneak peek of what’s inside the first box?
SO - For the price of our current BUNDLE ME UP! (aka $159.95) you will get:
MINUS YOUR SIGN UP FEE - AT A CRAZY $109.95.
We told you we were going to the NEXT LEVEL.
PLUS 25% OFF STOREWIDE ANYTIME.
AND - you can look forward to our second box release which WILL include our Anti Aging BODY DOUBLE RANGE + all the skincare you need to keep you going for the next 2 months.
Are you in?
Sign ups are about to SHUT OFF for the FIRST BOX RELEASE.
Umm- No Brainer, right?
See you in there.
Once it is full - we will take names for the waiting list.
Soul Love x